Web Traffic Sources Definition:- The Web Traffic Sources metric measures which traffic source(s) is driving visitors to your website and ...
Web Traffic Sources Definition:-
The Web Traffic Sources metric measures which traffic source(s) is driving visitors to your website and these metrics provide a comparison of each of those sources. The three of the main traffic sources are direct, referral, and search, although your website might also have traffic from campaigns such as banner advertisements or paid searches also In addition to measuring the number of visitors from each traffic source, consider analyzing the number of goal completions from each source(s).
Each traffic source(s) can be analyzed to provide more in-depth information about your traffic. Search traffic, for instance, can be analyzed according to the landing pages and keyword rankings; referral traffic can be put down into categories such as social media referrals, blog mentions, or service listings. As well, each source is an indicator of the strongness of your website. For example, a high volume of referral traffic shows that your brand or website/blog is being talked about frequently by third-party websites or on social media networks. Add the Web Traffic Sources metric to your SEO ( search engine optimization) performance dashboard for a deep dive into your marketing efforts.
important Terms
- Direct traffic: Visitors that visit your website by typing your URL (universal resource locater )to their browser, or through another channel.
- Referral traffic: Visitors that visit your website by clicking on a URL (universal resource locater ) on another website.
- Organic Search traffic: Visitors that find your website by entering searching a keyword in a search engine(s) i.e (Google, Bing, Yahoo) and that click on your listing.
- Campaign traffic: Visitors that visit your website through a special campaign or by clicking on a link with certain tracking parameters.
- Web Traffic Success Indicator(s)
MarketingSherpa
Organic search is the best source for generating site traffic. But the volume of visitors e alone does not offer much value. In many other cases, it’s the quality of both leads and site traffic that generates revenue and returns through ads.
- An increase in volume from any source, while maintaining consistent traffic from other channels (s)
- A high or improving goal(s) conversion rate related to any traffic sources.
Website Traffic Sources Challenges;-
The biggest of all challenges with social media network traffic in particular is that it's difficult to track down the main source of a message. Inbound links from social networks that sent you visitors may appear in comment threads or transient conversations that you can’t link back to and examine because they have expired.
Website Traffic Sources Best Practices
There is no one best traffic source because it depends on the nature of your site. Here is some expert advice to keep in mind:
Torque
It’s always best to have a variety of traffic sources for your website. This practice minimizes the risk of your site being decimated if your main traffic source dries up.
Justin Bridegan from Marketing Sherpa
To increase site traffic, marketers should review their website analytics for search keywords and phrases that you may not have even known your visitors were looking for. These long-tail words will give you some insight into possible new content development topics to improve your SEO ( search engine optimization )
write content that targets topic(s), not keywords. Build your site with your audience or visitors in mind. A good long-term strategy is to find other possible content resources such as blogs, clients, and vendors.
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